The new American Express logo is one of the most creative and stylish logos in the company's portfolio. This brand identity was designed by an award winning graphic designer, Andy Wood. This logo has been designed to help the company communicate with its customers through their everyday life, by highlighting the special offers offered by the company and how they can make their lives easier.
In fact, this brand identity was the first one that Andy Wood worked on as a freelance designer. He did not want to work on another new brand identity for American Express because he wanted to stay true to his previous work. Andy Wood was hired by American Express to design the brand identity after he completed the first logo.
The new American Express logo has become a symbol of the company's ability to remain a leader in the travel industry. The logo was created in three separate stages.
The first stage involved Andy Wood to develop the brand identity. Andy Wood spent six months working on this new identity, which included collecting consumer surveys from American Express cardholders. The research conducted revealed the top three things that people use their cards for, which were: buying merchandise, getting gas, and making hotel reservations. The brand identity was then developed around these three features.
The second stage involved American Express's graphic designers to create a rough sketch of how the brand would look. A final draft was created, and a three dimensional model was created, which was used for final design and concepting. This concept image was used as a starting point for the designers to start the process of building the new logo. When the concept was complete, it was sent for feedback from all of the major consumer demographics to help ensure the logo would be a success.
Finally, a 3D animation was created for the brand identity and used as a guide to help the designers create the final logo. Finally, the brand identity was approved by American Express and is now on its way to being the brand identity that it is today.
The final stage of the brand identity was created using three different techniques. The designers used digital photography to create a realistic image of a traditional product, which is called a concept. They also created a full color version of the concept, which is called a full-color rendering. They also used animation to create the final image.
These stages were used to help American Express make changes and improvements to the brand identity. Each stage is used to create the brand identity that the company wants to create. The brand identity is important to American Express because it helps the company to stay ahead of the competition and create unique designs that customers will enjoy when they use the card.
The brand identity has helped to help American Express become the most widely used company in the travel industry. American Express was able to establish its place in the industry when the brand identity was changed the way it did. Now, the company works hard to make sure it remains a leader in the travel industry. In addition, the company uses the brand identity to provide its cardholders with the best customer service in the industry.
