Mastercard today confirmed it's new branding from its famous brand symbol in select contexts, namely:
The interlocking red-and-yellow circles, known as the Mastercard Logo, will soon stand alone across different cards with the traditional yellow and red brand mark, recognition tags at online stores both online and offline, and major branding properties. This marks a significant change in branding strategy for Mastercard as well as its new customers, as it signifies more about the business, more than the brand. Customers will find a new logo on their card to identify their payment preferences. With this, the brand name has been transformed into an integral part of the business.
A brand becomes “iconic” when its logo is seen by many consumers over time. It's a way for the company to keep the same name, logo, and face in a recognizable form that becomes a reference point for consumers. The Mastercard logo is now the first brand to be trademarked as a symbol in the United States, which means that Mastercard logo will be used to promote a particular product or service through many ways. This allows companies to create a brand awareness across multiple consumers through the use of a single brand.
The new logo is a strong evolution of its current logo, which symbolizes the key elements associated with the company and its products and services. With a brand name like Mastercard, a logo that stands alone is just one aspect of what the company does. In addition to its unique logo, the company also incorporates a unique brand name and a set of values.
While this branding strategy has been effective for the past few years, it's just recently that the brand has seen a surge in consumer sales. As a result of the new branding initiative, customers will have a greater sense of trust in this brand. The change in logo also helps to make a statement to the industry that this company believes in its brand name. It's been proven that a logo alone isn't enough to create a successful brand. For companies that aim to be seen and heard in the marketplace, they must also adopt a plan to enhance their brand with a consistent approach that includes a powerful and attractive color scheme, creative content, quality materials, good distribution, and more.
The new Mastercard symbol represents the company's vision for the future and shows that it isn't satisfied with its present identity. Consumers will notice the change and look forward to being a part . . . . . . of the new brand and our new branding initiative, as it will help to build a stronger and more meaningful relationship between the company and their clients.