When MasterCard was formed nation twentieth century, it became a great player in the market. Then the need for the services and card took a new turn. The customers were no more satisfied with the cards that they were using. They wanted to get their payments faster and the rate of interest also higher. Then the company came out with the MasterCard debit card and secured accounts. Now you can get the benefit of both the MasterCard and Visa.
Mastercard got an opportunity of presenting its services on a high level when the old logo was retired. The company presented the new logo, which is an enhanced one. The old logo was chosen as the base graphic of the card but the whole design has changed. It looks very modern and attractive. The company has launched different models of debit card according to the profile and needs of the customers.
The whole concept of MasterCard has been a change from the old logo to the new one. According to the profile and needs of the customers the new logo design was chosen. The older one was the symbol of the bank which used to be a sign of prestige and honor for the card holder. In those days, only the rich people could afford to get the bank cards. Now the situation has changed completely.
Now the concept of marketing has been changed from a brand-name recognition to a personalized approach. The MasterCard debit card helps you in creating your own identity through the logos and also the way you use the plastic money. The idea behind the creation of the new logo was to make the customer feel that he is not only going to get the credit card, but he is going to use it in the way he wants. With the help of the logo he feels proud of his image and thus he would go out with his friend or any other person for shopping. If we think about it then the credit card companies did the same thing with the old logo.
Today the concept of MasterCard is so much different from the old logo of MasterCard. A lot of changes took place when they were making the credit cards. The whole idea of marketing and advertisement was change from brand name recognition to the personal approach. With the logo you can make the customers feel that he is going to get the best for himself. The customers are made to feel that they own the plastic money and with their own hands they can spend as they want.
If we look at the history of the company, we will feel that the company got its identity through its logo. It started with the emblem of a man carrying a bank card. Later on the bank cards started using the logo of a man and later on it got transformed into the logo of a man carrying a bag of groceries. The company got more successful and popular when it got its own cartoon show on television. The man in the show used to carry a MasterCard and so it got its popularity and recognition.
In the recent times the credit card companies have also adopted the logo of MasterCard, which has its own advantages as well as disadvantages. The customers who pay the bills in the shops and use the plastic money always feel that it is a credit card and so the logo makes them feel comfortable and safe. The logo of MasterCard looks very professional and attractive as well as it is easily recognized by a person. Also the price of the credit card is less and so the business men use these cards a lot. The logo of MasterCard gives a feeling that the money is secured in the hands of MasterCard and no one can take it away from the owner.
But the business men have changed the trend and they have started using some other logos that are not familiar to the customers. So, if you are using an old MasterCard logo make sure that it is not too old because if you use the old logo then the customer will feel that you are not serious about your business. Also try to use a logo of a company which is famous and have a good recognition in the market and also give out some special offers or discounts to the customers.
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Mastercard and Visa have been around for years, but they are now even better combined than ever before. If you are interested in making purchases with your debit card online, the process is a lot easier when you use Mastercard debit cards and Visa credit cards. This way, you do not need a credit ...
MasterCard has been a formidable brand in the business world for years and they have perfected the art of making a perfect logo. As part of this process, they have designed an emblazoned image to be used on many items in the marketplace as well as on promotional literature and marketing collaterals. They have ...