The American Express logo, often referred to as the “American Eagle”, is a symbol used by the financial institution to distinguish itself from its competitors. The logo is based on an eagle with its wings outstretched, representing strength and freedom in America.
The American Express Corporation, also known as AMEX, is a major international financial service corporation based in 200 Vesey Street in Manhattan. The company was established in 1852 and is among the top 30 components of the U.S. Dow Jones Industrial Average. With an annual revenue of more than $69 billion, it is one of America's leading financial services companies. It offers a variety of financial products such as cash advances, checks, traveler's checks, and credit cards.
The American Express logo is a common symbol used by the company, especially on their web sites, ATM machines, and travel packages. The symbol has become so recognizable that it is used to distinguish American Express products and services from other companies, as well as to market American Express products and services to consumers.
The American Express logo has been used as a trademark since 2020. This makes the symbol a registered mark and a registered trade name. As part of a trademark registration, the owner must provide evidence that they have exclusive rights to the mark in the U.S., such as a certificate from the United States Patent and Trademark Office.
The American Express logo was also used as a trade mark in the United Kingdom, although the trade mark was not officially registered. In that country, the company's name is commonly referred to as “London Hilton” or simply “HL.” Today, the name is changed to Hilton Americas.
The symbol of the American Express logo is often placed on different locations of a business in order to promote the bank or the company. For example, ATM machines and credit card machines may display the logo, and checks can be printed with the logo.
When American Express creates new advertising campaigns, they often use the American Express logo as the primary marketing tool. When they are using a logo for a print campaign, it is common for them to include the logo in all of their printed materials, including newspapers, brochures, postcards, and fliers.
The American Express logo may also be used in online media, such as on websites, on emails, and in advertisements placed on the company's website. When the logo is used online, the company's logo may appear on the home page, or on the main header of the website. The American Express logo may also be included in other Internet pages, including the company blog pages and in ads displayed on other websites.
In addition to the American Express logo, the bank uses other graphics and images to promote their financial products and services. These graphics and images may appear in all areas of the company's website, including the homepage and on all of its advertisements.