Many credit card companies use front and back images on their credit cards to remind consumers of a particular company's services or products. It is thought that the front and back images make the card look more professional and that it appeals to the visual senses of many consumers when they see the card. The backs of the images tend to be larger in size so that they can be seen from afar. Sometimes the sizes of the images can be compared to those used in magazine advertisements.
Many credit card companies produce both front and back images on their cards to help consumers make the right decisions when buying something. A consumer may decide to buy a certain item with the front image and the back image displayed elsewhere on the card. The images that are on the card may be in black and white or may be in color.
The use of both the front and back side on a credit card is also intended to demonstrate the logo of the credit card company. When the images are put on the card, it provides an enhanced feel to the card. The colors of the images can be as large or small as the company would like. Many times the card will have one large graphic on the front and the back of the card.
Credit card companies are particularly fond of putting images on their cards that illustrate how the customer can benefit from using their product or service. When a consumer uses the card and uses the services provided by the credit card company, the company wants to show them that they can get more out of the service if they use the card. For instance, if a consumer purchases a gift card from the card company and has the front image of a $100 bill, then they will know that they can use this gift card for any reason that they want.
Some images may also include the logo of the credit card company. This is usually not necessary, but sometimes it is to provide a more personal feel to the card. A corporate logo on a business card will often give the company credibility, whereas the same logo on a card with a consumer logo may make the consumer less likely to use the card. In fact, some corporate logos are prohibited from being used on consumer credit cards.
The back side of a credit card is not designed for decorative purposes. It is designed for the purpose of storing information about a cardholder. The information on the back side can include a person's name, address, telephone number, birth date, and even a photo. Most credit card companies allow the cardholder to make changes to the front and back images of their card through the credit card company. Some companies require a customer to ask permission before making changes to the front and back images.